11111

COURSE INTRODUCTION AND APPLICATION INFORMATION


ilt.fadf.ieu.edu.tr

Course Name
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
Fall
Prerequisites
None
Course Language
Course Type
Required
Course Level
-
Mode of Delivery -
Teaching Methods and Techniques of the Course
Course Coordinator -
Course Lecturer(s)
Assistant(s)
Course Objectives
Learning Outcomes The students who succeeded in this course;
  • Students will be able to explain business functions such as marketing, production and accounting
  • Students will be able to define the basic social and ethical rules that an organization should follow for a successful management
  • Students will be able to define the importance of teamwork, communication and proper organizational structure for a sustainable competitive advantage
  • Students will be able to explain the basic principles of operating in a global business environment and discover the importance of creativity and innovation in international markets.
  • Students will be able to evaluate the reasons and meaning of growth strategies for businesses
Course Description

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
X
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 Chapter 1: Dynamics of Business & Economics Excellence in Business, Ed. by Courtland L. Bovee, John V. Thill, Michael H. Mescon, Prentice Hall.
2 Chapter 2: Ethics & Social Responsibility Chapter 3: Global Business Chapter 5: Forms of Business Ownership Excellence in Business, Ed. by Courtland L. Bovee, John V. Thill, Michael H. Mescon, Prentice Hall.
3 Chapter 6: Small Business Entrepreneurship Chapter 7 Functions & Skills of Management Excellence in Business, Ed. by Courtland L. Bovee, John V. Thill, Michael H. Mescon, Prentice Hall.
4 SUBMISSION OF HOMEWORK #1 Chapter 8: Organization, Teamwork and Communication Chapter 9: Production of Quality Goods and Services Excellence in Business, Ed. by Courtland L. Bovee, John V. Thill, Michael H. Mescon, Prentice Hall.
5 NO CLASS – To be made up for in August ÖDEV TESLİMİ / SUBMISSION OF HOMEWORK #2 MID-TERM EXAM I Excellence in Business, Ed. by Courtland L. Bovee, John V. Thill, Michael H. Mescon, Prentice Hall.
6 SUBMISSION OF HOMEWORK #3 Chapter 12: Fundamentals of Marketing and Customer Service Chapter 13: Product and Pricing Strategies Excellence in Business, Ed. by Courtland L. Bovee, John V. Thill, Michael H. Mescon, Prentice Hall.
7 Chapter 14 Distribution Strategies Chapter 15 Promotional Strategies Excellence in Business, Ed. by Courtland L. Bovee, John V. Thill, Michael H. Mescon, Prentice Hall.
8 Chapter 16 Accounting and Financial Management Review of the Term MIDTERM EXAM II Excellence in Business, Ed. by Courtland L. Bovee, John V. Thill, Michael H. Mescon, Prentice Hall.
9
10
11
12
13
14
15
16
Course Notes/Textbooks Business: A Changing World 7th Ed. by Ferrel O.C., Hirt G.A. , Ferrel L.. Mc Graw Hill. All announcements and acknowledgments will take place through OASIS
Suggested Readings/Materials 1 Contemporary Business, by Louis E. Boone and David L. Kurtz, The Dryden Press, USA, Ninth Edition,1999.2 Business Essentials, by Ronald J. Ebert , Ricky W. Griffin Prentice Hall 4th edition, February 2002.3 Ekonomi ve İşletmecilik Terimleri Açıklamalı Sözlük by Prof. Dr. Halil Seyidoğlu Istanbul 2008.

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
15
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
3
15
Presentation / Jury
Project
Seminar / Workshop
Oral Exam
Midterm
2
70
Final Exam
Total

Weighting of Semester Activities on the Final Grade
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
16
2
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
3
8
Presentation / Jury
Project
Seminar / Workshop
Oral Exam
Midterms
2
13
Final Exams
    Total
130

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1 To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design (Multimedia, Photography, Graphic Design and Typography),
2 To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey,
3 To be able combine images and words creatively in order to convey visual ideas
4 To attain a high level of complex problemsolving using a variety of design methodologies,
5 To understand the principles of compositional space
6 To have a clear understanding of creative art direction,
7 To attain proficiency on the implementation of production standards and to be able to use Visual Communication Design related software and communication technologies.
8 To have an advanced level knowledge and experience in photography and video production, including image processing, editing and postproduction techniques,
9 By using a second foreign language at least on an intermediate level, to be able to follow the information in Visual Communication Design and communicate with colleagues,
10 To have social and ethical awareness in the stages of creating, applying and evaluating the practices related to Visual Communication Design, and to act consciously and sensitively in the application of these values,
11 To take responsibility both as an individual and as a team member in order to solve creatively the unexpected and unforeseen complex design problems encountered in the Visual Communication Design practices.
12 To utilize the ability to evaluate and criticize acquired knowledge and skills, to diagnose ones individual educational needs, and undertake selfdirected and continuous education in the discipline. X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 

İzmir Ekonomi Üniversitesi | Sakarya Caddesi No:156, 35330 Balçova - İZMİR Tel: +90 232 279 25 25 | webmaster@ieu.edu.tr | YBS 2010