ilt.fadf.ieu.edu.tr
Course Name | |
Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
---|---|---|---|---|---|
Fall |
Prerequisites | None | |||||
Course Language | ||||||
Course Type | Required | |||||
Course Level | - | |||||
Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | ||||||
Course Coordinator | - | |||||
Course Lecturer(s) | ||||||
Assistant(s) |
Course Objectives | |
Learning Outcomes | The students who succeeded in this course;
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Course Description |
| Core Courses | |
Major Area Courses | ||
Supportive Courses | X | |
Media and Managment Skills Courses | ||
Transferable Skill Courses |
Week | Subjects | Required Materials |
1 | Chapter 1: Dynamics of Business & Economics | Excellence in Business, Ed. by Courtland L. Bovee, John V. Thill, Michael H. Mescon, Prentice Hall. |
2 | Chapter 2: Ethics & Social Responsibility Chapter 3: Global Business Chapter 5: Forms of Business Ownership | Excellence in Business, Ed. by Courtland L. Bovee, John V. Thill, Michael H. Mescon, Prentice Hall. |
3 | Chapter 6: Small Business Entrepreneurship Chapter 7 Functions & Skills of Management | Excellence in Business, Ed. by Courtland L. Bovee, John V. Thill, Michael H. Mescon, Prentice Hall. |
4 | SUBMISSION OF HOMEWORK #1 Chapter 8: Organization, Teamwork and Communication Chapter 9: Production of Quality Goods and Services | Excellence in Business, Ed. by Courtland L. Bovee, John V. Thill, Michael H. Mescon, Prentice Hall. |
5 | NO CLASS – To be made up for in August ÖDEV TESLİMİ / SUBMISSION OF HOMEWORK #2 MID-TERM EXAM I | Excellence in Business, Ed. by Courtland L. Bovee, John V. Thill, Michael H. Mescon, Prentice Hall. |
6 | SUBMISSION OF HOMEWORK #3 Chapter 12: Fundamentals of Marketing and Customer Service Chapter 13: Product and Pricing Strategies | Excellence in Business, Ed. by Courtland L. Bovee, John V. Thill, Michael H. Mescon, Prentice Hall. |
7 | Chapter 14 Distribution Strategies Chapter 15 Promotional Strategies | Excellence in Business, Ed. by Courtland L. Bovee, John V. Thill, Michael H. Mescon, Prentice Hall. |
8 | Chapter 16 Accounting and Financial Management Review of the Term MIDTERM EXAM II | Excellence in Business, Ed. by Courtland L. Bovee, John V. Thill, Michael H. Mescon, Prentice Hall. |
9 | ||
10 | ||
11 | ||
12 | ||
13 | ||
14 | ||
15 | ||
16 |
Course Notes/Textbooks | Business: A Changing World 7th Ed. by Ferrel O.C., Hirt G.A. , Ferrel L.. Mc Graw Hill. All announcements and acknowledgments will take place through OASIS |
Suggested Readings/Materials | 1 Contemporary Business, by Louis E. Boone and David L. Kurtz, The Dryden Press, USA, Ninth Edition,1999.2 Business Essentials, by Ronald J. Ebert , Ricky W. Griffin Prentice Hall 4th edition, February 2002.3 Ekonomi ve İşletmecilik Terimleri Açıklamalı Sözlük by Prof. Dr. Halil Seyidoğlu Istanbul 2008. |
Semester Activities | Number | Weigthing |
Participation | 1 | 15 |
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments | 3 | 15 |
Presentation / Jury | ||
Project | ||
Seminar / Workshop | ||
Oral Exam | ||
Midterm | 2 | 70 |
Final Exam | ||
Total |
Weighting of Semester Activities on the Final Grade | 100 | |
Weighting of End-of-Semester Activities on the Final Grade | ||
Total |
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
Study Hours Out of Class | 16 | 2 | |
Field Work | |||
Quizzes / Studio Critiques | |||
Portfolio | |||
Homework / Assignments | 3 | 8 | |
Presentation / Jury | |||
Project | |||
Seminar / Workshop | |||
Oral Exam | |||
Midterms | 2 | 13 | |
Final Exams | |||
Total | 130 |
# | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
1 | To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design (Multimedia, Photography, Graphic Design and Typography), | |||||
2 | To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey, | |||||
3 | To be able combine images and words creatively in order to convey visual ideas | |||||
4 | To attain a high level of complex problemsolving using a variety of design methodologies, | |||||
5 | To understand the principles of compositional space | |||||
6 | To have a clear understanding of creative art direction, | |||||
7 | To attain proficiency on the implementation of production standards and to be able to use Visual Communication Design related software and communication technologies. | |||||
8 | To have an advanced level knowledge and experience in photography and video production, including image processing, editing and postproduction techniques, | |||||
9 | By using a second foreign language at least on an intermediate level, to be able to follow the information in Visual Communication Design and communicate with colleagues, | |||||
10 | To have social and ethical awareness in the stages of creating, applying and evaluating the practices related to Visual Communication Design, and to act consciously and sensitively in the application of these values, | |||||
11 | To take responsibility both as an individual and as a team member in order to solve creatively the unexpected and unforeseen complex design problems encountered in the Visual Communication Design practices. | |||||
12 | To utilize the ability to evaluate and criticize acquired knowledge and skills, to diagnose ones individual educational needs, and undertake selfdirected and continuous education in the discipline. | X |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest